10 Seconds or Greater
by Rachel Reupke

two young women sitting at a dining room table drinkin glasses of beer


  • 12 minute extract from 10 Seconds or Greater


  • 110 Seconds or Greater video still
  • 210 Seconds or Greater video still
  • 310 Seconds or Greater video still
  • 410 Seconds or Greater installed at Picture This, 2010

10 Seconds or Greater video still


Formally based on the production of royalty-free stock footage, 10 Seconds or Greater maps the logical progression of a director through a check list of popular scenarios designed to illustrate such commercially lucrative concepts as ‘communication’, ‘relaxation’ and ‘healthy life-style’.

Four young actors, two women and two men, good-looking, slim and sensibly dressed, perform a series of domestic rituals in their ready furnished new build apartment. From shot to shot, drinking red wine, preparing food, using wireless technology and working out, progressive variations in role and nuance of social convention are played out while superficially mirroring contemporary trends and popular symbols of personal and professional success.

Compiled as an ‘assembly edit' of shots, long fluid camera movements remain whole, leaving visible all available material. The result is a film whose attention wanders between action and art direction, laying equal emphasis on props, performance, emotional and technical content.

With an original R&B score by Simon and Matt Ward.

10 Seconds or Greater was commissioned by Picture This and Film London Artists' Moving Image Network (FLAMIN) as part of the Bristol Mean Time Residency.


Year 2009
Duration 15 minutes
Medium Single screen video projection
Original format XDCAM
Screening format HD MPEG2 Blu-Ray
Aspect ratio 16:9
Audio Yes
Colour/B&W Colour
Screens 1


10 Seconds or Greater is a Picture This production and co-commission between FLAMIN and Picture This

External links:

Screening history:

ICA London
Eastside Projects, Birmingham
Economy Projects, Frankfurt

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